In collaboration with Renault Paarl, an independent car dealership, I spearheaded the refreshing of their online presence
My Inspiration:
My aim was to capture the dynamic essence of Renault RS sports cars. Inspired by the vibrant and eye-catching colors of these high-performance vehicles, I infused the spirit of speed and innovation into the dealership’s website.
Breaking away from the conventional, I opted for a breathtaking landscape photograph of Paarl, the proud location of Renault Paarl, as the website’s focal point. This departure from the cliché car-centric visuals sets the dealership apart, showcasing not just the vehicles but also the unique charm of the community.
One of the standout features I introduced is a visually striking grid of six icons/buttons strategically placed for easy access to specific pages.
This dynamic quick-action bar not only enhances user experience but also aligns with the energetic vibe synonymous with the brand.
It is also designed to pay homage to the simple user interface used to navigate the multimedia system in Renault vehicles.
To enhance user interaction and streamline the browsing process, I strategically placed the filter options front and centre at the top of the page. These essential tools are encased within a visually appealing box, surrounded by a captivating image. This intentional design choice draws attention to the filter options, ensuring that users can easily refine their search criteria.
Result:
The redesigned website not only serves as a virtual showroom for Renault Paarl but also reflects their commitment to a user-centric experience. By combining clean design principles with impactful visuals, the website now provides visitors with an immersive and enjoyable exploration of the dealership’s offerings.
